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The paper that transforms wrapping from a chore into a branding ritual Ordinary wrapping paper tears, creases, and is discarded without remorse. Japanese washi paper is kept, reused, and sometimes framed on a wall. This is the difference between a consumable material and a design object. Solideea's..

The tape that sticks and decorates in the same gesture — and that you never regret using Washi tape has fundamentally changed the way journalers and scrapbookers decorate their pages — not because it sticks, but because it sticks beautifully and can be peeled away without damaging anything. Solidee..